JICRIT was formed in 1998 and charged with overseeing the building a state of the art web based system with an ultimate goal of enabling buyers and sellers to trade commercial radio in a safe and accountable environment. The system was named J-ET (JICRIT-Electronic Trading) and went live in 2002. JICRIT owns J-ET which in turn is jointly owned by two industry bodies the IPA and the Radiocentre. The system was built by Mediatel Limited who still operates and maintains the help desk and system under contract to JICRIT to this day.
J-ET soon gained momentum and today handles more than 97% of national radio sales and has seen around £5.4b of radio airtime traded since the first campaign went live. Around eleven thousand campaigns were successfully traded in the system in 2017 and 2018 looks set to welcome 900 plus new client / brand combinations!
The IPA is widely recognised as the world’s most influential professional body for practitioners in advertising and marketing communications.
It has a well-earned reputation for thought leadership, best practice and continuous professional development and also provides core support and advisory services for its corporate and individual members. Based in the United Kingdom for nearly 100 years, IPA programmes can be found in more than 60 countries worldwide.
Radiocentre is the industry body for commercial radio. We work on behalf of over 40 stakeholders who operate 268 licensed radio stations across the UK and represent 90% of commercial radio in terms of listening and revenue.